When you run luck-based promotional giveaways it's important that you have a reliable and effective system for picking winners ready to go. This can seem like a bit of a challenge at first, especially as you start to rack up more and more entries, but there are a ton of easy ways you can pick random winners for your giveaway.
The method you choose will depend on what type of giveaway you're running and how you're collecting entries. Some of the easiest ways to get users to enter a giveaway are by posting your giveaway on social media and allowing users to enter by interacting with you or your post in various ways. This can include likes, shares, follows, replies, comments, shares, retweets and much more.
To help you start effectively picking winners we're going to take you through all the best ways you can randomly choose winners for any type of giveaway.
- Picking Winners With Random Number Generators
- Picking Winners With Random List Pickers
- Picking Winners For Twitter Giveaways
- Picking Winners For Facebook Giveaways
- Picking Winners For Instagram Giveaways
- Picking Winners For YouTube Giveaways
- Running An In-App Giveaway (Best For Driving Powerful Actions)
Random Number Generators
A quick way to pick random winners for social media giveaways is to use random number generators. All you need to do is allocate every entry a number, use a random number generator to select a number, and match that number up with an entry to determine a winner.
For example, if you're running a giveaway where users have to like one of your tweets to enter then you can randomly generate a number between 1 and the total amount of likes. You then count down the list of likes until you reach the randomly generated number.
If you randomly generate the number 10, then you select the 10th like down as the winner.
This an effective approach for giveaways that users can enter with simple, singular social media actions. This includes:
- Facebook Page & Post Likes
- Facebook Comments
- Instagram Follows, Likes & Comments
- Twitter Follows, Likes, Replies & Retweets
- YouTube Comments & Subscriptions
Counting down through all your entries to find the winning number can be a hassle, but unless you have an effective way of automatically recording entries in real time then picking random winners once your giveaway has ended is generally quite time consuming.
Random List Pickers
Online list pickers allow you to generate random winners by manually entering all of your entrants, and the tool will pick a winner at random for you.
Manually entering every single entrant into a list picker takes more effort upfront than using a random number generator, but it can be useful if you want users to be able to enter in multiple ways. Just be prepared to spend a lot of time recording entries and keeping an eye out for duplicates.
Using online list pickers and random number generators are the best ways you can pick winners for an online giveaway that you're already running, but these approaches still require you to manually count and collect all the entries yourself which is far more effort than is actually necessary. Plus, you'll struggle to get entrants to complete multiple entry actions.
If you run your giveaway with a 3rd party app you will be able to automatically record every entry and instantly generate random winners. Plus, you'll be able to drive a wide range of powerful actions that will help you maximise the value of your giveaway.
Picking Winners For Twitter Giveaways
Running giveaways on Twitter are a great way to engage your fans and effectively grow your audience. When you run a Twitter giveaway you have several options for collecting entries and picking random winners:
Picking Winners From Follows, Likes & Replies
An easy way to collecting entries for Twitter giveaways is instructing users to like or reply to one of your tweets, or follow you on Twitter.
Just remember that this approach is inefficient if you want entrants to complete multiple actions such as liking and following. If this is something you want to do you'll need draw a random winner from one action and manually check to see if they have completed all required actions.
Picking Winners From Retweets
Retweets give you a slightly better option for drawing winners as you can use tools like Tweetdraw to draw instant winners from Retweets. All you need to do is enter the URL of your tweet and click go.
You can also easily drive retweets and more powerful actions by using a 3rd party app to run your Twitter giveaways.
Picking Winners From Hashtags
Running hashtag contests is a great way to boost engagement and directly interact with users.
You can even use hashtag contests to drive the creation and sharing of highly valuable user-generated content.
When you run a hashtag contest on Twitter there are two ways you can go about randomly picking winners:
Manually Collecting Entries
You can manually look through all hashtagged submissions, record the valid entries and select a winner with a random list picker. However, this is a fairly inconvinient and time consuming approach to take, especially if you recieve a lot of submissions, so we recommend that you take the next approach.
Automatically Import Hashtags With Gleam
A great way to easily run hashtag contests on Twitter is using Gleam's Competitions app to collect real-time submissions from your designated hashtag and randomly draw winners when your contest is over.
Gleam's import actions make tracking, collecting and validating hashtagged tweets, as well as instantly picking random winners, a breeze.
Running Opt-In Giveaways On Twitter
The best way to run a giveaway on Twitter is by using a 3rd party app such as Gleam's Competitions App to automatically collect and validate an enormous array of entries and randomly generate winners once your giveaway has closed.
When you run giveaways with Gleam you can easily drive Twitter follows, retweets, hashtag use, and more powerful actions on Twitter and beyond.
If you want to maximise the value of your giveaway and skyrocket participation by driving entries through all your social channels then running opt-in giveaways is the way to go.
Picking Winners For Facebook Giveaways
Running a contest or giveaway from your Facebook page is another effective approach, and there are numerous ways you can collect entries and pick random winners for your Facebook campaigns.
Picking Winners From Likes
The downside of this is that it's unneccesarily time consuming, and you'll struggle to drive multiple actions from your entrants.
Picking Winners From Comments
If you're running a giveaway which awards entries to anyone who comments on a Facebook post them randomly picking a winner is a walk in the park with Comment Picker's Facebook tool.
You can even choose whether or not you want to allow users to enter multiple times with multiple comments.
While this approach is quick and convenient it does have several significant limitations including difficulties validating entries.
If you run your comment contests using Gleam's powerful import actions you will be able to easily validate entries, ensure that your guidelines are being followed, and drive even more powerful actions.
Running Opt-In Giveaways On Facebook
The most powerful type of Facebook giveaway you can run is an opt-in giveaway which you can drive traffic to through Facebook and an array of other platforms.
With Gleam's Competitions App you can create awesome opt-in giveaways and drive powerful actions including Facebook visits, post views, comments and heaps more actions across all of your social media channels and beyond.
You can even run your Gleam campaigns directly from your Facebook page.
Picking Winners For Instagram Giveaways
Instagram is a great platform for connecting with your audience, and giveaways are a perfect way to seriously ramp up engagement. Let's take a look at how you can pick random winners for every type of Instagram giveaway.
Picking Winners From Likes & Follows
Running Instagram Comment Contests
If you're running an Instagram comment contest then Comment Picker has an easy tool you can use to generate random winners from Instagram Comments. You just have to log in, choose your giveaway post and generate a winner. It's that easy.
If you want to take more control over your comment contests you should consider running them with Gleam's Instagram Comment Import Actions. This approach will allow you to automatically record comments, track entries and pick random winners. You can even filter the comments you accept into your contest by hashtags or words to ensure users are complying with your rules, as well as choose entry intervals to allow for single, hourly, daily, weekly or unlimited entries.
Running Instagram Photo Contests
One of the most effective types of campaigns you can run on Instagram are photo contests. To run successful photo contests you can instruct users to share their submissions on Instagram and either @mention you in their post, use a designated #hashtag or both.
If you want to pick a random winner for your photo contest then there are two main approaches you can take:
Manually Collecting Entries
One option is to search through submissions, collect and record every valid entry and use a random list picker to choose your winner.
Automatically Collect Entries & Pick Winners
If you run your photo contest with Gleam's Competitions app you will be able to use our powerful import actions to collect entries using @mentions or #hashtags and pick random winners once you have stopped collecting submissions.
The ideal approach to take is importing submissions from @mentions with a #hashtag filter that only accepts submissions that are also using a designated hashtag.
Hashtags are a great way to define your contest, engage users and expand your reach, but by also getting participants to @mention you you'll be able to take clear ownership of the campaign and access @usernames and timestamps from entries which you can no longer do with #hashtags alone.
Directly Collect Submissions
Another approach you can take to collecting entries for an Instagram photo contest is driving traffic from Instagram to your Gleam campaign where you can collect submissions from Instagram as well as Facebook, Twitter, or offline files.
The advantage of running a photo contest this way is that you are able to easily get consent to repost and use the media you collect in your own marketing efforts via your terms and conditions, as well as drive other actions such as email signups and much more.
Running Opt-In Giveaways On Instagram
When you run opt-in giveaways with 3rd party app like Gleam you will be able to cross-pollinate your social followings and drive an array of awesome actions on Instagram, every other social media platform and so much more.
The only downside of this type of giveaway is that users will have to leave Instagram in order to enter, but the value you'll get from them make them well and truly worth it.
Picking Winners For YouTube Giveaways
Contests and giveaways are a great way to help grow your presence on YouTube and beyond. Depending on what kind of YouTube giveaway you're running there are different ways you'll need to go about picking random winners.
Picking Winners From Subscribers
While this approach is fine if you simply want to reward a random subscriber, it will make it challenging to drive any additional actions.
Running YouTube Comment Contests
A good option from running quick YouTube giveaways is getting viewers to comment on the video for a chance to win. You can then draw random winners from the comments with tool such as Comment Picker, YouTube RCP, Sandra Cires YouTube Random Comment Picker.
However, these tools have some significant limitations including difficulties preventing spam entries, inability to validate entries, and not allowing you to maintain a record of your entry collection and winner drawing process.
You can overcome these issues by tracking comments and picking random winners with Gleam's import actions. This will allow you to easily prevent spam entries, ensure comments are following any guidelines you have laid out, and even collecting comments from across multiple videos.
Plus, when it's time to wrap things up you can generate random winners with a single click.
Running Opt-In Giveaways On YouTube
If you want to use a giveaway to drive growth beyond YouTube then you should consider running an opt-in giveaway with Gleam.
This type of giveaway will allow you to drive traffic to your giveaway from YouTube, Facebook, Twitter, Instagram and more and incentivise a diverse selection of powerful actions that will help you grow across all of your channels.
Running An Opt-In Giveaway
While all these methods will allow you to randomly generate winners for your giveaway, they generally require more effort than necessary, or put stict limitations on the actions your giveaway can drive.
Collecting entries, drawing winners and driving meaningful actions becomes a lot easier when you run an opt-in giveaway where users enter your campaign directly instead of via social media.
You can do this with a 3rd party tool like Gleam's Competitions app which you an use to quickly and easily create powerful giveaways that will automatically collect, validate and record entries, and generate random winners for you once your campaign has finished.
You can run your Gleam giveaway on your own website, or on one of our stylish hosted landed pages. All you need to do is maximise participation by driving traffic to your giveaway through your various online channels, and your Gleam campaign will handle the rest.
As well as taking all the manual labour out of drawing random winners, running a giveaway with Gleam also gives you the opportunity to drive a far wider range of meaningful actions. You can even drive multiple actions in the same giveaway and award more entries to users who complete more actions.
With Gleam you can create giveaways ranging from simple sign-up forms:
To more powerful campaigns that award entries to users who subscribe to your mailing list, retweet or follow you on Twitter, visit your webpage and other social media profiles, share your giveaway with friends and a whole lot more.
Learn More About Running Sweepstakes & Contests
- The Best Ideas For Your Next Giveaway
- How to Run a Successful Online Giveaway
- Choosing the Perfect Prize For Your Giveaway
- How to Promote Your Giveaway
- Picking Winners For Facebook Giveaways
- Running Facebook Comment Contests
- Picking Winners For Twitter Giveaways
- Pick Winners From Retweets
- Running Instagram Photo Contests
- Creating Terms & Conditions For Your Instagram Contests
- Running YouTube Comment Contests
- Driving Sales From Giveaway Entrants
- Using Contests to Collect User-Generated Content
- How to Grow Your Business With Gleam