What Share of Giveaway Entrants Come From Referrals?
About 1 in 13. On the typical paid Gleam giveaway that offered the Viral Share Action, 7.5% of entrants arrived through somebody else's share link.
The spread is wide, so plan on the low end. A quarter of giveaways drew under 3.4% of entrants through referrals. Use that if you need a number you're confident of clearing, and 7.5% if you're only setting an expectation.
Reach moved it most. Giveaways promoted through eight or more traffic sources drew 10.5% of entrants through referrals, against 3.4% for giveaways reached from one or two. Viral Share amplifies the promotion you already run, so plan the promotion first.
Open your Competition's Reporting tab and choose Viral Shares. It shows how many people shared, how many clicks their links got and how many referrals entered, so you can set your result against the benchmark. Viral Share reporting explains each figure.
Source: Gleam Giveaway Benchmarks 2026, Edition 2 (4,208 paid-plan competitions from 1,026 businesses, September 2025 to August 2026, excluding Free, Hobby and cryptocurrency campaigns). The figures describe giveaways that already differed, so they show patterns, not causes. Read the full report.
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How Do I Sync Entrants with My Email Provider?
Connect your provider in Settings > Integrations, then switch it on in your campaign's Subscribe to a Newsletter action. Entrants who complete it sync.