What Should I Do After a Giveaway Ends?
Send follow-up emails, thank participants, and turn contest entries into long-term leads and content assets. Click to learn how to follow up and retain your giveaway audience.
The end of a giveaway is the start of your retention strategy. First, send a thank-you email with a bonus offer or discount for those who did not win — this softens disappointment and drives quick wins.
Second, segment your leads by intent, channel, or entry actions, and drop them into relevant onboarding or email flows. This personalizes their experience and boosts conversion.
Finally, publish UGC (if collected), announce your next promotion, and keep your momentum alive.