How Do I Run a Facebook Giveaway the Right Way?

Question

Accepted Answer

Host the giveaway in Gleam and share it on Facebook. You can reward Page likes, but never ask entrants to share, repost or tag friends, because Meta bans that.

Run the giveaway in a Gleam Competition and post the link on your Facebook Page. Meta's Pages, Groups and Events Policies let you reward people for liking your Page. Your promotion still can't require or reward sharing, reposting or tagging others, and your terms need a full release of Meta by each entrant plus an acknowledgement that Meta doesn't sponsor, endorse or run the promotion.

Create a Competition. On the Setup tab, set your dates and use Modify on the terms to add Meta's release and acknowledgement under Additional Terms.
On the How to Enter tab, click Add a Way to Enter and add Facebook actions, like Like on Facebook, Visit a Page, View Post or Join a Facebook Group.

Add Viral Share instead of a share action. Entrants get entries when a friend enters through their link, so nobody has to share to take part.
Add your prize on the Prizes tab, then post the Competition link on your Page.

Note

We can't confirm a Page like automatically. Entrants sign in with Facebook, so you can check before you draw winners.

Every Facebook action is covered in Facebook Actions.