What Makes a Good Offer for Idle Website Visitors?

Give your idle visitors something small and specific, tied to what they were looking at. Free shipping, a set discount or a bundle price gives someone who's stopped scrolling a reason to carry on.

To show it after a visitor goes quiet:

  1. Create a Capture with your offer. The Coupon type hands over a code straight away.
  2. On the Targeting tab, click Add New Rule, choose Visitors, then Idle Time.
  3. Set how many seconds without activity counts as idle.
  4. Add Times Shown so the same person doesn't see it on every page.
Gleam interface showing the Idle Time rule

Write your heading for someone who got distracted, not someone leaving. "Still deciding? Here's free shipping" fits better than a last-chance warning. We haven't measured which offer works best, so test two of yours with A/B testing (Business Captures and above) and keep the winner.

The Visitors rules doc covers Idle Time and the other timing rules.

How Do Exit Intent And Idle Time Triggers Differ?

Exit intent targets users about to leave, while idle time targets users who have stopped engaging. Expand this FAQ to see when to use each trigger for better conversions.

See Next Article

Can I Update Questions in My Live Competition Weekly?

You can easily modify your active Competitions to change what you are asking entrants with your Question actions. You can even export all your existing entries to easily track answers.