What Are the Best Prizes to Promote a DLC?

DLC campaigns work best when prizes tie directly into gameplay or community value. Examples include:

  • Exclusive DLC Unlock Codes: reward fans who complete specific actions.
  • Early Access: limited-time entry before public release.
  • Digital Collectibles: unique in-game cosmetics, avatars, or emotes.
  • Merchandise: branded items, art books, or physical collectibles.
  • Discount Codes: for DLC bundles or future expansions.

The DLC Unlock Reward Template automates prize delivery while collecting valuable player engagement data.

DLC Unlock Reward Template