What Types of Testimonials Work Best for Marketing?
Testimonials that include specific results, stories, or videos convert better than generic quotes. Expand to see which types of testimonials drive real results.
The best testimonials are specific, relatable, and visually engaging. Look for customer quotes that mention measurable results, timelines, or a personal story.
Top-performing types include:
- Video testimonials
- Before/after stories
- Quotes with headshots or logos
- Use-case or niche-specific endorsements
You can collect testimonials using a UGC campaign and repurpose them across your site, emails, and sales materials.
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How Can I Collect Testimonials on My Website?
Use a form or campaign widget to collect written or video testimonials from satisfied users. Click to see how to collect customer testimonials using Gleam.