What Types of Testimonials Work Best for Marketing?

Q: What Types of Testimonials Work Best for Marketing?

Testimonials that include specific results, stories, or videos convert better than generic quotes. Expand to see which types of testimonials drive real results. The best testimonials are specific, relatable, and visually engaging. Look for customer quotes that mention measurable results, timelines, or a personal story. Top-performing types include: Video testimonials Before/after stories Quotes with headshots or logos Use-case or niche-specific endorsements You can collect testimonials using a UGC campaign and repurpose them across your site, emails, and sales materials.

Published on June 27, 2025; Updated on July 10, 2025

The best testimonials are specific, relatable, and visually engaging. Look for customer quotes that mention measurable results, timelines, or a personal story.

Top-performing types include:

Video testimonials
Before/after stories
Quotes with headshots or logos
Use-case or niche-specific endorsements

You can collect testimonials using a UGC campaign and repurpose them across your site, emails, and sales materials.

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How Can I Collect Testimonials on My Website?

Use a form or campaign widget to collect written or video testimonials from satisfied users. Click to see how to collect customer testimonials using Gleam.