How Do I Choose the Right Number of Plans?
Most businesses succeed with 3 plans: entry-level, most popular, and premium — allowing for easy comparison without overwhelming users.
Offering too many pricing options can lead to decision fatigue. For most SaaS or digital businesses, three tiers strike the right balance — allowing users to compare benefits without getting overwhelmed. This also creates natural anchors for perceived value.
The most common structure includes an entry-level plan for beginners, a “most popular” mid-tier with strong value, and a premium or enterprise option with advanced features. Highlighting the middle plan helps guide users toward your ideal conversion point.
With Gleam, you can use lead forms or competitions to promote specific plans, test interest in new tiers, or offer limited-time pricing incentives for premium upgrades.
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Why Do Some Pricing Pages Have No Prices?
Pages without pricing often target enterprise or custom plans where value depends on scope — they focus on benefits and include a contact CTA instead.