What Are the Best Co-Marketing Campaign Ideas?

Try joint giveaways, referral contests, or product bundles that benefit both brands and appeal to a shared audience. Click to explore proven co-marketing ideas that generate growth.

Effective co-marketing ideas include:

  • Partner giveaways with a shared prize
  • Cross-promoted product launches
  • Referral contests with mutual bonuses
  • Discount bundles from both brands

Each of these helps brands engage overlapping audiences without competing. For inspiration, see our list of giveaway ideas for co-promotions or read how top brands collaborate on campaigns.

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What Type of Prize Works Best for YouTube Giveaways?

The best prizes for YouTube giveaways are items your audience truly wants—like tech gadgets, exclusive merch, or access to premium content.