What Is a Good Engagement Rate on Instagram?
A good engagement rate is 1%–5%, with higher rates common for small accounts. Click to compare engagement benchmarks by account size.
Industry benchmarks vary, but generally:
1–3%: Average for mid-sized brands 3–5%: Strong engagement for smaller creators Over 5%: Excellent engagement, especially for niche influencers
Nano-influencers (<10K followers) often outperform larger accounts in terms of engagement. According to Sprout Social, niche relevance and personal connection often matter more than reach.
Track and compare engagement by post type using your Instagram Insights dashboard or tools like Iconosquare or HypeAuditor.
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What Is the Best Way to Run a Scavenger Hunt Competition?
Use secret codes and Gleam’s entry system to track completion. Click for best practices in building a high-conversion scavenger hunt.