What Is a Good Engagement Rate on Instagram?

Q: What Is a Good Engagement Rate on Instagram?

A good engagement rate is 1%–5%, with higher rates common for small accounts. Click to compare engagement benchmarks by account size. Industry benchmarks vary, but generally: 1–3%: Average for mid-sized brands 3–5%: Strong engagement for smaller creators Over 5%: Excellent engagement, especially for niche influencers Nano-influencers (<10K followers) often outperform larger accounts in terms of engagement. According to Sprout Social , niche relevance and personal connection often matter more than reach. Track and compare engagement by post type using your Instagram Insights dashboard or tools like Iconosquare or HypeAuditor.

Published on July 22, 2025; Updated on August 19, 2025

Industry benchmarks vary, but generally:

1–3%: Average for mid-sized brands 3–5%: Strong engagement for smaller creators Over 5%: Excellent engagement, especially for niche influencers

Nano-influencers (<10K followers) often outperform larger accounts in terms of engagement. According to Sprout Social, niche relevance and personal connection often matter more than reach.

Track and compare engagement by post type using your Instagram Insights dashboard or tools like Iconosquare or HypeAuditor.

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