What Is the Best Way to Run a Scavenger Hunt Competition?
Running an effective scavenger hunt competition starts with choosing where participants will search for clues. Common platforms include your website, YouTube, Instagram, and X. Each step should lead users to a new piece of content, keeping them engaged and exploring your brand.
Secret Codes power the experience by unlocking entries as users complete each task. You can hide unique codes in posts, videos, emails, or landing pages, then guide participants forward using clear calls to action or content links. This turns discovery into measurable progress.
Gleam verifies completion automatically, so only users who find each code and complete every step earn valid entries. This keeps the experience fair while making it easy to manage entries and rewards from one dashboard.
A well-structured scavenger hunt drives pageviews, boosts social engagement, and improves brand recall by encouraging participants to interact with multiple pieces of content. Tie the prize to discovery or exclusivity to reinforce the journey and keep motivation high.
You can run themed scavenger hunts during key moments to amplify results. Try it during seasonal campaigns like our Valentine's Day Scavenger Hunt, where clues and rewards align with a specific theme.
Maximize scavenger hunt results:
Reveal clues gradually, keep instructions simple, and celebrate completion publicly. This sustains momentum, increases participation, and turns exploration into lasting engagement.
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