What Makes a Good Pricing Page?
A good pricing page is clear, easy to scan, and helps users compare plans quickly while building trust and reducing confusion.
An effective pricing page should be simple, structured, and focused on clarity. Visitors should be able to compare features, understand pricing tiers, and confidently make a decision without scrolling endlessly. Keep technical jargon to a minimum and emphasize value instead of just listing features.
Visual hierarchy is important — highlight your recommended plan, use columns or cards for comparison, and ensure mobile responsiveness. Add trust signals like customer logos, testimonials, or satisfaction guarantees to reduce friction.
Consider adding lead capture elements like Gleam's embedded forms to connect with users who aren’t quite ready to buy. You can also test performance using A/B experiments to optimize layout, CTA placement, or plan names.
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Should I Show Pricing Monthly or Yearly?
Show both monthly and yearly pricing to give users flexibility, and highlight annual savings to encourage longer commitments.