Does Gleam Automatically Notify Winners?

No — Gleam doesn't email your winner. Once you've drawn a winner, contacting them, setting a claim deadline, and announcing publicly are all your responsibility. Here's how to do each step well.

Find your winner's contact details

After drawing a winner in your campaign dashboard, you'll see their email address and any social handles they connected when entering. The email is your primary contact channel — most operators send a personal email within an hour of drawing.

Send the notification email

Keep it short, clear, and time-bound. Include the prize, what you need from them (shipping address, etc.), and a claim deadline.

Subject: You've won [Campaign Name]!

Hi [Name],

Congratulations — you've been drawn as the winner of [Campaign Name]. You've won [prize description].

To claim, please reply to this email by [date — typically 72 hours from now] with [shipping address / required details]. If we don't hear from you by then, we'll need to redraw to keep things fair.

Thanks for entering, and well done!

[Your name / brand]

Set a claim deadline (and stick to it)

A 48–72 hour response window is standard. If the winner doesn't respond by your deadline, you can redraw and contact the next winner. UK prize promotion law requires reasonable contact attempts before redrawing — one email is generally not considered sufficient. Two or three contact attempts via different channels (email plus a DM to their social handle) is safer.

Announce the winner publicly

Once the winner has confirmed and you've gathered what you need, post the announcement on your social channels, your campaign landing page, or to your email list. Tag the winner only with their explicit consent — this should also be covered in your campaign's Terms & Conditions.

Common mistakes to avoid

• Announcing publicly before the winner confirms. If they don't respond and you've already named them, redrawing gets awkward. Always confirm with the winner privately first.
• No claim deadline in the notification. Without one, the winner may delay, leaving prizes unfulfilled.
• Skipping verification. Before drawing or before announcing, cross-check the winner's social actions on platforms that don't auto-verify (X, TikTok, Instagram, Threads). See What Are Verified Actions in Rewards.