Does Gleam Automatically Notify Winners?

No. Gleam does not email your winner. When your competition ends, Gleam sends you a notification asking you to choose your winners, but contacting the winner, setting a claim deadline, and announcing publicly are all your responsibility. Here is how to do each step well.

Find your winner's contact details

After drawing a winner in your campaign dashboard, you will see their email address and any social handles they connected when entering. The email is your primary contact channel, and most operators send a personal email within an hour of drawing.

Draw and view your winner

Open your competition, go to the Winners tab, and select Draw Winners to pick a random valid entrant. Gleam then presents the winning entry, ready for you to announce and contact. See drawing random winners for the full process.

Send the notification email

Keep it short, clear, and time-bound. Include the prize, what you need from them (shipping address, etc.), and a claim deadline.

Subject: You've won [Campaign Name]!

Hi [Name],

Congratulations, you've been drawn as the winner of [Campaign Name]. You've won [prize description].

To claim, please reply to this email by [date, typically 72 hours from now] with [shipping address / required details]. If we don't hear from you by then, we'll need to redraw to keep things fair.

Thanks for entering, and well done!

[Your name / brand]

Set a claim deadline (and stick to it)

A 48 to 72 hour response window is standard. If the winner does not respond by your deadline, you can redraw and contact the next winner. UK prize promotion law expects reasonable contact attempts before redrawing, so one email is generally not enough. Two or three attempts across different channels (email plus a DM to their social handle) is safer.

Announce the winner publicly

Once the winner has confirmed and you have gathered what you need, post the announcement on your social channels, your campaign landing page, or to your email list. Tag the winner only with their explicit consent, and cover this in your campaign's Terms and Conditions.

Common mistakes to avoid

• Announcing publicly before the winner confirms. If they do not respond and you have already named them, redrawing gets awkward. Always confirm with the winner privately first.
• No claim deadline in the notification. Without one, the winner may delay, leaving prizes unfulfilled.
• Skipping verification. Before drawing or announcing, cross-check the winner's social actions on platforms that do not auto-verify (X, TikTok, Instagram, Threads). See what are verified actions.