Does Gleam Automatically Notify Winners?

No. We don't email your winner. When your competition ends, we send you a notification asking you to choose your winners, but contacting the winner, setting a claim deadline, and announcing publicly are all up to you. Here is how we recommend handling each step.

Find your winner's contact details

After you draw a winner in your campaign dashboard, you'll see their email address and any social handles they connected when entering. Email is your main contact channel, so we recommend sending a personal email as soon as you've drawn.

Draw and view your winner

Open your competition, go to the Winners tab, and select Draw Winners to pick a random valid entrant. We then show you the winning entry, ready for you to contact and announce. See Drawing Random Winners for the full process.

Here is the whole draw on video, including the reminder to contact your winners yourself:

Send the notification email

Keep it short, clear, and time-bound. Include the prize, what you need from them (shipping address, etc.), and a claim deadline.

Subject: You've won [Campaign Name]!

Hi [Name],

Congratulations, you've been drawn as the winner of [Campaign Name]. You've won [prize description].

To claim, please reply to this email by [date, typically 72 hours from now] with [shipping address / required details]. If we don't hear from you by then, we'll need to redraw to keep things fair.

Thanks for entering, and well done!

[Your name / brand]

Set a claim deadline (and stick to it)

We recommend giving winners 48 to 72 hours to respond. If they don't reply by your deadline, you can redraw and contact the next winner. Before you redraw, we'd make two or three contact attempts across different channels (email plus a DM to their social handle), and check the prize promotion rules in your country for anything more specific.

Announce the winner publicly

Once the winner has confirmed and you have what you need, post the announcement on your social channels, your campaign landing page, or to your email list. Only tag the winner with their explicit consent, and cover this in your campaign's Terms and Conditions.

Common mistakes to avoid

• Announcing publicly before the winner confirms. If they don't respond and you've already named them, redrawing gets awkward. Always confirm with the winner privately first.
• No claim deadline in the notification. Without one, the winner may delay, leaving prizes unfulfilled.
• Skipping verification. Before drawing or announcing, check the winner's social actions on platforms that don't auto-verify (X, TikTok, Instagram, Threads). See What Verified Actions Are.