Does Gleam Automatically Notify Winners?

No. We don't email your winner. When your Competition ends, we email you asking you to draw your winners. Contacting the winner, setting a claim deadline and announcing them publicly are up to you.

Open your Competition, go to the Winners tab and click Draw Winners. Before you contact anyone, check the actions we can't verify (X actions, Instagram follows, Facebook likes, and TikTok and Threads follows) against the winner's handle. Does Gleam pick the winner for me? walks through the draw in order.

Once you've drawn, you'll see the winner's email address and any social handles they connected when they entered. Email is your main channel, so we'd send a personal email as soon as you've checked them.

Keep it short and time-bound. Include the prize, what you need from them (a shipping address, say) and a claim deadline. Copy this and fill in the brackets:

Subject: You've won [Campaign Name]!

Hi [Name],

Congratulations, you've been drawn as the winner of [Campaign Name]. You've won [prize description].

To claim, please reply to this email by [date, within the claim period in your terms] with [shipping address / required details]. If we don't hear from you by then, we'll need to redraw to keep things fair.

Thanks for entering, and well done!

[Your name / brand]

Use the claim period from your Terms & Conditions. Our generated terms give winners 7 days to claim, and you can change that with Winners have to claim their prize within on the Setup tab. Don't give a shorter deadline in your email than your terms promise. If they don't reply in time, draw again and contact the next winner. Before you redraw, we'd make two or three attempts across different channels (email plus a DM to their social handle), and check your country's prize promotion rules for anything stricter.

Once the winner has confirmed and you have what you need, announce them in the widget, on social or to your email list. Only tag the winner with their consent, and cover this in your Terms & Conditions.

• Announcing before the winner confirms, which makes a redraw awkward
• Leaving the claim deadline out of the email, so the prize sits unclaimed
• Skipping the winner check on actions we can't verify