What’s the Difference Between a Business Model and a Growth Plan?

Q: What’s the Difference Between a Business Model and a Growth Plan?

A business model explains how your startup makes money. A growth plan outlines how you’ll acquire and retain customers. Your business model defines what you sell and how you earn revenue—subscriptions, freemium, e-commerce, etc. Your growth plan focuses on how you’ll attract, convert, and retain users . Tools like Gleam support your growth plan with high-ROI tactics like giveaways, referrals, and lead capture—all tailored to your business model.

Published on April 25, 2025; Updated on May 4, 2025

Your business model defines what you sell and how you earn revenue—subscriptions, freemium, e-commerce, etc. Your growth plan focuses on how you’ll attract, convert, and retain users. Tools like Gleam support your growth plan with high-ROI tactics like giveaways, referrals, and lead capture—all tailored to your business model.

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