What is Growth Marketing and How is it Different from Traditional Marketing?
Growth marketing focuses on data-driven, iterative experiments for scalable growth, while traditional marketing relies on broad, one-directional campaigns.
Growth marketing is a strategy focused on rapid experimentation across channels to find the most efficient ways to grow a business. It involves testing, learning, and optimizing continuously. Traditional marketing often involves set campaigns with a fixed message and longer timelines. Growth marketers use tools like Gleam to test entry actions, landing pages, and offers to quickly identify what drives results.
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What’s the Difference Between a Business Model and a Growth Plan?
A business model explains how your startup makes money. A growth plan outlines how you’ll acquire and retain customers.