How Do Hashtags Work?
Hashtags work by grouping similar content together, making it easier for users to discover posts related to the same topic or trend.
When you include a hashtag in your caption or comment, it tells the platform to index your post alongside others using the same tag. Anyone who taps or searches the hashtag will see a feed of public posts using it. This makes hashtags a powerful tool for improving discoverability, especially on platforms like Instagram or TikTok.
Marketers often use hashtags to track campaign engagement or generate buzz. For example, a Gleam contest might ask participants to post with a hashtag so entries are visible and searchable. This not only increases campaign reach but also builds community through shared visibility.
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What Is User-Generated Content?
User-generated content (UGC) is any content created and shared by your customers or followers — such as photos, reviews, or videos — that features your brand or products.