How Do Hashtags Work?
Hashtags work by grouping similar content together, making it easier for users to discover posts related to the same topic or trend.
When you include a hashtag in your caption or comment, it tells the platform to index your post alongside others using the same tag. Anyone who taps or searches the hashtag will see a feed of public posts using it. This makes hashtags a powerful tool for improving discoverability, especially on platforms like Instagram or TikTok.
Marketers often use hashtags to track campaign engagement or generate buzz. For example, a Gleam contest might ask participants to post with a hashtag so entries are visible and searchable. This not only increases campaign reach but also builds community through shared visibility.
See Next Article
What Is Growth Marketing?
Growth marketing is a data-driven approach focused on experimenting and optimising strategies to acquire, engage, and retain customers across the full marketing funnel.