What Is Growth Marketing?
Growth marketing is a data-driven approach focused on experimenting and optimising strategies to acquire, engage, and retain customers across the full marketing funnel.
Growth marketing focuses on scalable business growth by using rapid experimentation, data analysis, and constant optimisation across multiple marketing channels. Unlike traditional marketing, which often centres on awareness alone, growth marketing aims to improve the entire customer journey — from acquisition to retention and advocacy.
It combines techniques like A/B testing, content marketing, paid ads, viral loops, and referral programs. Tools like Gleam help marketers execute growth strategies by running campaigns that drive leads, engagement, and user activation. Growth marketing is essential for businesses seeking sustainable, measurable results through continuous improvement.
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What Is a Growth Marketer?
A growth marketer is a specialist who uses data, testing, and creative strategies to drive scalable customer acquisition, engagement, and retention.