What’s the Difference Between a Lead and a Customer?
A lead is someone who has engaged with you but hasn't bought, such as an email subscriber or a giveaway entrant. A customer has bought something.
Turning leads into customers takes a second step. In Gleam, that usually looks like this:
- Collect the lead. Add a Subscribe Action to your Competition so entrants join your email list. Connect your email provider in Settings > Integrations so subscribers flow into it.
- Offer a reason to buy. Add a Coupon Action to unlock a code, download or link once entrants complete other Actions. Or use a Rewards campaign for coupons.
- Follow up. Email your subscribers after the campaign, and turn on Capture Subscribers After Competition Ends to keep collecting emails from visitors who arrive late.
Keep the two groups separate in your reporting. The Reporting tab counts users, and your store shows who bought. Entrants entering for the prize alone are leads, and they may never buy.
For Shopify stores, enable the Gleam integration in Settings > Integrations and turn on Sync Gleam subscribers to Shopify customer list to add subscribers there.
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What is Not Considered a Promo Code?
Discounts that apply automatically without user action aren't true promo codes.