What’s the difference between a lead and a customer?
A lead is someone who shows interest in your brand; a customer is someone who has made a purchase.
A lead is someone who has engaged with your brand but hasn't bought yet—like joining your email list, clicking an offer, or entering a giveaway. A customer has taken the next step and made a purchase. Gleam helps you bridge that gap by turning leads into customers through incentives like rewards, discount codes, or exclusive content offered after campaign actions
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What does “conversion rate” mean?
Conversion rate is the percentage of visitors who complete a desired action, like signing up, purchasing, or entering a giveaway.