What is a marketing funnel?
A marketing funnel is the journey someone takes from discovering your brand to becoming a customer—awareness, engagement, and conversion.
A marketing funnel outlines how potential customers move from discovering your business to taking action. At the top, they may find you through a giveaway, ad, or social post. In the middle, they might visit your site or sign up for emails. At the bottom, they become customers. Gleam helps move users through each stage—using tools like Competitions to create awareness and Capture to convert interest into signups or sales.
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What does “engagement” mean on social media?
Engagement is when people interact with your content—like, comment, tag, follow, or share—boosting your reach and visibility.