What does “engagement” mean on social media?
Engagement is when people interact with your content—like, comment, tag, follow, or share—boosting your reach and visibility.
On social media, engagement refers to actions users take to interact with your content, such as likes, comments, shares, follows, or tags. High engagement means your content resonates and is more likely to be shown to others by the platform's algorithm. Gleam Competitions are designed to drive this kind of interaction by rewarding users with bonus entries for completing social actions, helping you grow your presence and audience organically.