What’s the point of “targeting” in marketing?
Targeting means directing your message to the people most likely to convert, instead of trying to reach everyone.
In marketing, targeting is about focusing your message, offer, or campaign on the audience most likely to take action—whether that's subscribing, clicking, or buying. Instead of a one-size-fits-all approach, targeting improves efficiency and results. Gleam Capture supports targeting by showing personalized messages based on user behavior, referral source, or visited pages—making your campaigns feel more relevant and increasing conversions
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What is a marketing funnel?
A marketing funnel is the journey someone takes from discovering your brand to becoming a customer—awareness, engagement, and conversion.