What Is a Freemium SaaS Model?
Freemium SaaS gives users ongoing access to a limited version so they experience value before paying—great for PLG motions and top-of-funnel expansion. If you want tighter control and stronger upgrade pressure, consider pairing freemium with a guided trial using the SaaS Free Trial Reward Claim.
Use Subscribe to capture emails from free users and run onboarding sequences that highlight premium features linked to SaaS conversion rates.
Guide self-service exploration with Visit to a feature tour that shows meaningful “before/after” outcomes, helping you calibrate internal SaaS conversion rate benchmarks over time.
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What is a Marketing Funnel?
A marketing funnel is the journey someone takes from discovering your brand to becoming a customer—awareness, engagement, and conversion.