What’s the difference between a Personal and Business TikTok account?
A Personal Account includes access to creator tools and trending audio, while Business Accounts provide access to ads, analytics, and commerce tools.
The main difference between a TikTok business and personal account lies in purpose and features. A business account is designed for brands and includes advanced analytics, access to TikTok Ads Manager, a clickable website link, and the ability to add contact buttons. However, it has limitations, such as only being able to use TikTok’s Commercial Music Library and no access to TikTok’s monetization programs like the Creator Fund. It’s the best choice for companies aiming to drive traffic, sales, or leads through TikTok marketing efforts.
On the other hand, a personal account (or creator account) offers access to trending sounds, the full music library, and eligibility for TikTok’s creator monetization programs. It’s ideal for influencers or individuals looking to grow organically through community-building and viral content. With either account, Gleam.io can help you grow your TikTok presence by running contests that reward followers or video views, using built-in actions that drive engagement. https://gleam.io/integrations/tiktok
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What’s the point of “targeting” in marketing?
Targeting means directing your message to the people most likely to convert, instead of trying to reach everyone.