What Is a 25 Words or Less Contest?

A 25 Words or Less contest is a creative giveaway where users submit short answers to a prompt. Click to learn how this format improves compliance and user engagement.

A 25 Words or Less contest is a game of skill in which participants answer a question or complete a prompt using no more than 25 words. Unlike sweepstakes or random draws, these contests are judged based on creativity or merit.

They are commonly used to meet legal compliance in jurisdictions like Australia or the UK, where chance-based contests may face stricter regulations. By requiring effort and expression, these contests also generate valuable user-generated content for brands.

You can easily set up a skill-based competition using Gleam’s short answer action, including entry limits and optional judging fields.s

See Next Article

What Is a Brick and Mortar Business?

A brick and mortar business operates from a physical location, like a gym, café, or boutique—not just online. Expand to learn how these businesses differ from eCommerce brands.