What Is a Brick and Mortar Business?
A brick and mortar business operates from a physical location, like a gym, café, or boutique—not just online. Expand to learn how these businesses differ from eCommerce brands.
A brick and mortar business is a company with a physical storefront where customers can visit, browse, and purchase in person. Examples include clothing boutiques, restaurants, gyms, and bookstores.
This model differs from purely digital or eCommerce brands by offering face-to-face service, local visibility, and tactile experiences.
Many modern brands use hybrid strategies that combine physical stores with online shopping, in-person events, and digital marketing to stay competitive.