What Is a Full Screen Overlay?

Q: What Is a Full Screen Overlay?

A full screen overlay is a popup that covers the entire screen to highlight promotions, collect leads, or engage users. Click to learn how it works with Gleam. A full screen overlay is a capture form that takes over the entire browser window. It is typically used to: Present time-sensitive offers. Collect email addresses for lead generation. Recapture abandoning visitors with exit intent campaigns. In Gleam, overlays can be created and styled using the Layouts & Variations Guide and customised visually with the Design Customisation Guide .

Published on September 10, 2025

A full screen overlay is a capture form that takes over the entire browser window.

It is typically used to:

Present time-sensitive offers.
Collect email addresses for lead generation.
Recapture abandoning visitors with exit intent campaigns.

In Gleam, overlays can be created and styled using the Layouts & Variations Guide and customised visually with the Design Customisation Guide.

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What Are Geotargeted Offers?

Geotargeted offers are promotions that appear only to users in specific locations, helping you deliver more relevant campaigns. Click to learn how they work in Gleam.