What Is a Growth Marketer?

A growth marketer’s role is to find the fastest, most efficient ways to grow a business by testing new ideas, channels, and campaigns. They combine creative marketing skills with strong analytical thinking to optimise the full customer funnel.

Rather than relying on fixed campaigns, growth marketers experiment with tactics like landing page optimisation, referral programs, contests, and loyalty rewards — often using tools like Gleam to streamline these campaigns. Their success is measured by results such as conversion rates, user retention, and customer lifetime value, making them critical to modern digital marketing teams.