What Is User Generated Content?
User-generated content (UGC) refers to any content created by people outside of your business that highlights or relates to your brand. This includes photos, videos, testimonials, reviews, or social media posts shared by your audience.
For example:
- A customer posting a photo wearing your clothing brand
- A product review on your website
- An unboxing video shared on YouTube
- A testimonial submitted through a campaign
UGC is valuable because it provides authentic social proof. People trust content from other customers more than traditional advertising, making UGC a powerful marketing asset.
Gleam allows you to run campaigns specifically designed to gather user submissions from your audience.
- Question Action
Use the Question Action to collect written responses such as testimonials, stories, or product feedback.
- Submit Media
The Submit Media Action allows users to submit content from platforms such as social media or video links.
- Upload Action
The Upload Action lets users upload files directly, such as photos, videos, or documents.
- Submit a YouTube Video
You can also collect video entries using the Submit a YouTube Video Action, which is useful for unboxings, tutorials, or video testimonials.
Once collected, UGC can be displayed on your website, shared on social media, or featured in galleries to strengthen trust and engagement.
Always ensure you have permission from the creator before reusing their content in marketing.
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