How Do You Promote a Kickstarter Campaign?

Q: How Do You Promote a Kickstarter Campaign?

Promote your Kickstarter by building an audience early, engaging on social media, and encouraging referrals. Kickstarter promotion works best when you start early and engage consistently. Many creators run giveaways, referral programs or influencer campaigns. You can do all of this in one place using Gleam’s Competitions app , which helps drive traffic, social shares, and email signups — even before your campaign goes live .

Published on May 14, 2025; Updated on July 10, 2025

Kickstarter promotion works best when you start early and engage consistently. Many creators run giveaways, referral programs or influencer campaigns. You can do all of this in one place using Gleam’s Competitions app , which helps drive traffic, social shares, and email signups — even before your campaign goes live.

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How Much Does Kickstarter Take in Fees?

Kickstarter charges a 5% platform fee, plus payment processing fees of 3–5% per pledge. Use this to calculate your true goal and expected payout.