Build hype, generate leads, and grow your brand before launch. This pre-launch campaign template is the perfect tool to create an engaging awareness campaign that helps you gather a waiting list, boost brand awareness, and grow your audience through powerful referral mechanics.
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Build Pre-Launch Awareness
Build hype, generate leads, and grow your brand before launch. This pre-launch campaign template is the perfect tool to create an engaging awareness campaign that helps you gather a waiting list, boost brand awareness, and grow your audience through powerful referral mechanics.
Whether you are preparing to unveil a product or service, this template helps you maximise exposure across social media platforms, collect email addresses, and tap into your most high-quality early adopters. You can even reward participants for sharing your campaign with others to help you reach potential customers you may not have otherwise accessed.
You can embed this giveaway on your website or use our hosted landing page to start collecting leads — even if your full site isn’t ready.
Template Features
- Fully customisable entry actions including social follows, referrals, and learning more
- Collects email signups via a branded, mobile-friendly entry form
- Reward users for completing all actions to increase campaign performance
- Secret code support to validate early engagement or exclusive access
- Hosted landing page or embeddable widget
- Supports all major platforms including X, Facebook, YouTube, and Instagram
- Bonus entry logic to reward superfans
- GDPR-compliant email collection and export
Run your pre-launch campaign on auto-pilot while you focus on your product launch. This template makes it easy to collect data, grow a following, and drive real momentum on launch day.
Benefits of Running a Pre-Launch Awareness Campaign
A strong launch starts with a strategic awareness campaign that puts your brand in front of the right audience before your product even ships.
You will:
- Build brand recognition and trust with a real-time audience
- Attract potential customers ready to take action
- Drive pre-orders or waiting list signups
- Activate referral incentives to encourage viral growth
- Collect valuable insights to refine your marketing planning
From content marketing and social media posts to early access bonuses and call-to-action optimisation — Gleam helps streamline your campaign setup and drive meaningful results.
Integration Support
This giveaway template supports native integrations with:
For full entry flexibility, you can also use:
Official Gleam Resources
- Lead Generation Blog
- Small Business Launch Tips
- Secret Code Action Docs
- Bonus Completion Action Docs
Frquently Asked Questions
Brand awareness refers to how easily your target audience recognizes your brand in different contexts. Expand this FAQ to understand how it shapes customer loyalty and perception.
Use giveaways to collect leads, drive referrals, and encourage social shares. Expand this FAQ to see how Gleam helps startups and brands go viral.
Startups should focus on giveaways, referrals, and social actions to build pre-launch buzz. Expand this FAQ to learn how to grow fast with low cost.
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How to Set Up a Pre-Launch Awareness Campaign
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Choose “Subscribe” as Your Core Action
Start by selecting “Subscribe to Our Giveaway List” to collect email addresses from interested participants. This is key to generating B2B leads or potential customers who want to stay informed about your product launch. -
Customise the Design & Messaging
Use your brand’s tone, colors, and visuals to design a visually cohesive experience. Highlight early-bird rewards or exclusives to increase conversion rates.
➡ Learn how to customise your campaign’s design -
Add Secret Code or Bonus Entry Actions
Encourage deeper participation with advanced actions like Secret Codes (e.g., from a product teaser video) or Bonus Entry unlocks to reward committed participants.
➡ Explore Bonus Entry actions
➡ Set up Secret Code actions -
Enable Social Media Referrals
Add Viral Share or Refer-a-Friend actions to allow users to share the campaign. This increases reach and supports your brand awareness strategy.
➡ Enable Viral Shares -
Set Campaign Targeting Rules
Use Gleam’s behavioural rules to trigger the campaign on specific landing pages, blog posts, or feature sections of your pre-launch website.
➡ Set Behavioural Rules -
Integrate With Your CRM or Email Platform
Automatically sync your captured leads with Klaviyo, Mailchimp, or Zapier to streamline your lead generation process.
➡ See Gleam’s integrations -
Publish & Promote Your Campaign
Launch your campaign using Gleam’s hosted landing page or embed it on your site. Promote it through your email marketing, blog, and social media platforms. -
Monitor Performance & Optimise
Use Gleam’s real-time analytics to see how many leads you are capturing and what actions are converting best. Use these insights to adjust messaging or placement as needed.
Similar Templates
Build hype, generate leads, and grow your brand before launch. This pre-launch campaign template is the perfect tool to create an engaging awareness campaign that helps you gather a waiting list, boost brand awareness, and grow your audience through powerful referral mechanics.