What Kind of Photos or Videos Work Best in a Facebook Photo Contest?

Unboxings, product selfies, and before/after visuals work best in Facebook photo contests. Tap to explore how to structure and promote a high-performing Facebook photo contest.

The best-performing entries in Facebook photo or video contests are simple, visual, and brand-aligned. Product selfies, fan art, unboxing videos, or transformation-style before/after photos consistently get higher participation and engagement.

With Gleam, you can launch a fully hosted contest using the Facebook Photo Contest Template. You can let users upload content directly, then moderate or display entries in a public gallery for voting or sharing.

These contests not only engage your audience — they also generate UGC (user-generated content) you can reuse in future campaigns, testimonials, or ads.

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When’s the Best Time to Post a Facebook Timeline Contest?

Lunchtime and early evenings on weekdays are peak windows for posting a Facebook timeline contest. Click to discover how to time your contests for maximum reach and participation.