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Facebook Photo Contest

Get users to post photos on Facebook with your specified #hashtags to enter a contest.

This Facebook Photo Contest template allows you to collect authentic contest entries from your audience by getting users to submit photos from their Facebook profile using a designated hashtag. These submissions can be reviewed and showcased in a sleek, embeddable gallery on your website or even within a Facebook tab.

Running a contest on Facebook is one of the best ways to boost your presence on social media platforms, drive lead generation, and grow your email list while gathering valuable user-generated content.

Photo contests also add a fun, visual element to your marketing campaigns. With Gleam, it’s super easy to manage submissions, moderate content, and pick a winner through a fair draw or based on quality. You can build trust, boost engagement, and showcase real users enjoying your product or service.

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Template Features

  • Collect photo submissions from personal Facebook timelines
  • Custom hashtags required for valid contest entries
  • Auto-import entries and moderate submissions
  • Display user content in a live, customisable photo gallery
  • Grow email subscribers through additional entry methods
  • Track participant actions and send real-time notifications

Benefits of Running a Facebook Photo Contest

A well-timed Facebook photo contest helps you:

  • Grow your Facebook page audience and engagement
  • Tap into social sharing with personal timelines
  • Encourage participation with a chance to win exclusive prizes
  • Collect marketing-ready user-generated content
  • Drive visitors to your landing pages or contest app
  • Convert users into leads via email address capture
  • Build deeper relationships with your target audience

Who Should Use This Template

This template is ideal for:

  • Ecommerce brands launching seasonal campaigns
  • Small businesses promoting Facebook contests
  • Influencers and creators looking to boost UGC
  • Event or campaign managers running social media activations
  • Marketers seeking contest templates that drive results

Integration Support

This campaign integrates with:

Official Gleam Documentation

Frequently Asked Questions

How Do I Accept Images Into My Contest?

You can accept images in your campaign from social media accounts through our Import or Submit Media actions.

How to Encourage User-Generated Content With An Easter Photo Contest

Host an Easter-themed photo contest using Gleam to collect and showcase user-submitted content across your brand’s channels.

How Do I Choose A Winner For Photo Contests?

To pick a winner for your photo contest, you can either draw winners randomly, manually through a judge panel, or by popular vote from an audience.


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How to Set Up This Facebook Photo Contest

  1. Set the Entry Method
    Choose Facebook as your entry type and require users to submit a photo from their account tagged with your branded #hashtag.
    Learn about Facebook photo actions

  2. Customise Design & Fields
    Tailor your contest form, header image, colours, and hashtags to match your brand.
    Learn how to customise your Capture's design

  3. Display a Live Gallery
    Enable the Gallery feature to showcase submissions in real time and inspire new users to participate.
    Install your photo gallery

  4. Enable Viral Share or Bonus Actions
    Drive more reach with Viral Share and give bonus entries for users who complete all actions.
    Enable viral actions

  5. Moderate & Announce Winners
    Review the images, then use the built-in draw system to pick a winner fairly or select the best entry based on quality.
    Learn how to draw winners

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Facebook Photo Contest

Get users to post photos on Facebook with your specified #hashtags to enter a contest.

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