What Are the Best Types of Instagram Giveaways?
Popular giveaway types include Like-to-Win, Comment-to-Win, Tag-a-Friend, UGC, and Story contests. Choose a format based on your goals and audience engagement style. Explore all Instagram giveaway formats here.
There’s no one-size-fits-all when it comes to giveaway formats. For maximum visibility, Comment-to-Win or Tag-a-Friend giveaways are popular. If you want deeper engagement, try a UGC campaign where users submit photos or videos. You can even run a scavenger hunt across your feed or Stories.
To increase profile visits and Story reach, Bio Giveaways and Story Contests are ideal. These formats help direct followers to your key links or highlight campaign-specific actions.
Gleam provides multiple Instagram templates including Photo Contests, Scavenger Hunts, and Comment Pickers to help you launch each format easily.
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Can I Pick a Giveaway Winner Randomly on Instagram?
Yes, but Instagram doesn’t offer native tools. Use third-party apps like Gleam to import comments and pick winners fairly based on your entry rules. Expand this answer to learn how to pick a fair winner using tools.