Looking for a fun, interactive way to boost Instagram engagement and grow your following? This Gleam template helps you run an Instagram scavenger hunt by rewarding users who find and submit secret codes hidden in your Instagram posts.
- Overview
- How to Use
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Instagram Scavenger Hunt Sweepstakes Template
Looking for a fun, interactive way to boost Instagram engagement and grow your following? This Gleam template helps you run an Instagram scavenger hunt by rewarding users who find and submit secret codes hidden in your Instagram posts.
This template turns your Instagram feed into a scavenger hunt. Share secret codes in your captions, Reels or Stories, link your giveaway in your bio, and followers earn entries for every code they find.
It gives your followers a reason to watch every post closely and keep coming back to your profile for the next code.
Want your hunt in front of more people? Add Gleam's Viral Share action to give extra entries to followers who refer their friends.
Template Features
- Secret Code actions that check each code and award entries
- One shared code per post, or a list of unique codes that each work once
- Link from your Instagram bio or Linktree to your hosted giveaway page
- Add new codes over time as you post
- Mobile-ready and GDPR-compliant
- Referral and social actions to reach more people
Benefits
- Gives followers a reason to watch every post, Reel and Story for the code
- Sends Instagram followers to your giveaway, where you can collect emails and other actions
- Rewards your most engaged followers with more chances to win
- Turns followers into advocates through referral actions
- Works for brands and creators of any size
Who Should Use It
This template is ideal for:
- Creators launching a game for their followers
- Lifestyle and e-commerce brands that want more people watching their Stories
- Influencers planning an interactive, community-driven contest
- Businesses rewarding loyal followers with secret content drops
- Marketers testing new ways for people to enter a contest
Integration Support
Official Gleam Documentation
- Scavenger Hunt Tips & Library: Set up a scavenger hunt from the Gleam template library
Frequently Asked Questions
A scavenger hunt competition invites users to uncover clues or complete tasks across multiple channels to unlock entries. Expand this FAQ to see how scavenger hunts increase engagement, discovery, and time spent with your brand.
Run a social media scavenger hunt by hiding clues or Secret Codes across posts and rewarding users who complete every step. Expand this FAQ to follow a simple setup flow and see a YouTube example.
A successful scavenger hunt guides users through multiple touchpoints using clues and Secret Codes, then rewards full completion. Expand this FAQ to see how to structure steps, verify progress, and drive discovery with Gleam.
Integrations
Similar Templates
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How to Set Up This Instagram Scavenger Hunt Template
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Set Up a Secret Code for Each Post
Open How to Enter, add a Secret Code action for every code you plan to share, and use the Instructions to say which post, Reel or Story holds it
➡ Explore Secret Code actions -
Choose Single or Multiple Codes
Use one Single Code per post, or upload Multiple Codes that each work once -
Set Messages and Test Every Code
Write custom messages for an incorrect code or one already used, then type each code into the widget preview to check it is accepted -
Add Your Other Actions
Collect email addresses alongside the codes, and add a referral action so followers can bring friends into the hunt
➡ Add the Viral Share action -
Share Your Giveaway Link
Use the hosted Gleam landing page and put the link in your Instagram bio or Linktree
➡ Use a hosted landing page -
Post Your Codes
Tell followers there is a code to find, hide it in a caption, Reel or Story, post a reminder before the hunt ends, and always point back to the link in your bio
Looking for a fun, interactive way to boost Instagram engagement and grow your following? This Gleam template helps you run an Instagram scavenger hunt by rewarding users who find and submit secret codes hidden in your Instagram posts.