What’s the Best Time to Post on Instagram for More Likes?
The best time to post varies by audience, but mornings and evenings are generally effective. Check your Instagram Insights to confirm. Click to see how timing affects engagement and reach.
Posting at the right time helps your content get more visibility. Most brands see better results early in the morning (7–9am) or late evening (6–9pm), when people are most active. But audience behavior varies — especially by time zone, industry, and content type.
Use your Instagram Insights to review when your followers are online. You can find this under your account’s professional dashboard > Audience.
Pair your post with a Gleam-powered engagement campaign to maximize visibility and drive early interactions. Engagement in the first hour still plays a strong role in algorithm distribution.
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