How to Do a Book Giveaway on Instagram?

A book giveaway works well on Instagram because the prize is easy to show.

1. Post a good photo of the book. Put the entry steps, deadline, eligible countries and how you'll choose the winner in the caption.
2. Each entrant needs to give a complete release of Instagram, and your post should say Instagram doesn't sponsor, endorse or run the giveaway. See Instagram's promotion guidelines.
3. To manage entries, use the Instagram Giveaway template. The Follow on Instagram Action can't verify follows, so check the winner's handle against your followers.
4. For comment entries, use the free Instagram Comment Picker. It needs an Instagram Business or Creator account connected through Facebook.
5. Draw the winner and announce it in a post.

Where you ship matters. Limit entry to countries you can post to. Our Instagram giveaway rules cover the details.