How Do I Run a Giveaway on Instagram?
To run a giveaway on Instagram, choose a prize, write clear rules, and post a contest with entry steps like tagging friends or commenting. Use a contest app like Gleam to track entries and pick a winner fairly. Tap to read the full step-by-step guide.
Instagram giveaways can be a powerful way to grow your audience and boost engagement. Start by picking a prize that aligns with your niche and appeals to your followers. Then decide on the type of giveaway — Like-to-Win, Comment-to-Enter, or Tag-a-Friend are great entry points.
Write a caption that clearly explains the rules, entry deadline, eligibility, and winner selection method. Make sure to include a legal disclaimer noting that your giveaway isn’t sponsored or affiliated with Instagram.
For a professional campaign, use Gleam’s Instagram Giveaway Template to manage verified entries, apply filters, and fairly select a winner.
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How Long Should an Instagram Giveaway Last?
The ideal length for an Instagram giveaway is between 7–14 days. This gives enough time for promotion and entries without losing momentum or relevance. See pros and cons of different contest durations.