How Do I Run a Giveaway on Instagram?
To run a giveaway on Instagram, choose a prize, write clear rules, and post a contest with entry steps like tagging friends or commenting. Use a contest app like Gleam to track entries and pick a winner fairly. Tap to read the full step-by-step guide.
Instagram giveaways are a powerful tactic to grow your following, increase engagement, and reward your community.
Start by choosing a prize that is relevant to your niche and desirable to your audience. Then decide how people will enter — common options include:
- Like-to-Win
- Comment-to-Enter
- Tag-a-Friend
When writing your post, make sure to include:
- Clear entry instructions
- Deadline and eligibility criteria
- How the winner will be selected
- A disclaimer stating the giveaway is not affiliated with Instagram
For smoother campaign setup, better tracking, and fair winner selection, try using a platform like Gleam’s Instagram Giveaway Template. It allows you to manage entries, apply filters, and prevent duplicate actions.
If you need help picking a winner fairly, see:
➡️ How to Pick a Winner From Instagram Comments
Or to ensure legal compliance:
➡️ Do I Need Rules or Terms and Conditions?
Looking for a faster setup?
➡️ Run an Instagram Giveaway in Minutes
See Next Article
How Long Should an Instagram Giveaway Last?
The ideal length for an Instagram giveaway is between 7–14 days. This gives enough time for promotion and entries without losing momentum or relevance. See pros and cons of different contest durations.