How Can I Create a Custom Location on Instagram for My Business?

Q: How Can I Create a Custom Location on Instagram for My Business?

Use the Facebook mobile app to create a new check-in location, then post from it so it appears on Instagram Instagram pulls its location data from Facebook. To add a custom location, open the Facebook app, check in at a new place, and save it. Once posted, this location becomes searchable and selectable on Instagram—boosting visibility for physical stores or events. Combine this with Gleam Capture to convert location-based traffic into leads .

Published on April 24, 2025; Updated on July 10, 2025

Instagram pulls its location data from Facebook. To add a custom location, open the Facebook app, check in at a new place, and save it. Once posted, this location becomes searchable and selectable on Instagram—boosting visibility for physical stores or events. Combine this with Gleam Capture to convert location-based traffic into leads.