How Much Does It Cost To Advertise On Facebook?

Facebook ad costs vary based on several factors, including your target audience, competition in your niche, bidding strategy, and ad quality. On average, businesses spend between $0.50 and $2.00 per click, but costs can fluctuate depending on your campaign goals and settings. You can set daily or lifetime budgets to control spending. Facebook uses an auction system, so your ad’s relevance and engagement rates also influence pricing. To stay compliant with Facebook promotion guidelines, ensure your ads meet content standards to avoid higher costs or disapprovals. Gleam suggests testing different ad variations to maximise results within your budget.