Do Facebook Giveaways Need Special Rules?

Facebook’s promotion guidelines outline the rules for running giveaways, contests, and sweepstakes on the platform.

To stay compliant, you must:

• Include official terms and eligibility criteria
• Clearly release Facebook from any association with the promotion
• Avoid using personal timelines or friend tagging as entry methods
• Follow Facebook’s ad policies when promoting contests with paid ads

Failing to meet these requirements can result in ad rejection or account limits.

If you are running a Facebook giveaway with Gleam, we recommend:

• Adding a link to your full contest rules inside the widget
• Using Gleam’s template for Facebook giveaways to ensure the setup is compliant
• Avoiding any actions that violate Facebook's terms, like forced tagging

➡️ For a complete breakdown, read our Facebook Promotion Guidelines blog post