What Are Facebook’s Promotion Guidelines?

Facebook’s promotion guidelines set out the rules you must follow when running promotions like giveaways, contests, or sweepstakes on the platform. Key requirements include providing official rules, eligibility criteria, and a clear disclaimer releasing Facebook from responsibility. Promotions must not be administered through personal timelines or friend connections. Ads promoting giveaways also need to comply with Facebook’s ad policies, covering prohibited content, targeting, and accuracy. Failing to follow these guidelines can lead to ad rejections or account restrictions. Gleam recommends linking to full contest rules and using a third-party app for easier compliance with Facebook’s guidelines.