How Do Instagram Giveaways Work?

An Instagram giveaway is a promotional tactic where users can win a prize by engaging with your content. You define the rules — often requiring users to like a post, follow your account, tag friends, or repost your content. After the entry period closes, you pick a winner based on random selection or specific criteria. You must follow Instagram's promotion guidelines and local laws to avoid violating any policies. For smoother management and legal compliance, platforms like Gleam can help collect entries and automate winner selection.