Are Instagram Giveaways Legal?
Yes, Instagram giveaways are legal if you follow Instagram’s rules and comply with local laws.
Instagram giveaways are legal in most regions as long as they comply with platform guidelines and national laws. You must make it clear that your promotion is not sponsored or endorsed by Instagram and include official rules that outline eligibility, entry method, and how the winner will be chosen. In many countries, it’s also a legal requirement to include a “No Purchase Necessary” clause. To simplify compliance and reduce risk, using Gleam can help you structure legally sound giveaways and manage entries effectively.
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How Do You Choose a Winner for an Instagram Giveaway?
Choose a winner by random draw or criteria set in advance, and make sure your method is clearly explained in your rules.