Are Instagram Giveaways Legal?
Instagram giveaways are legal in most places. Two sets of rules apply, and you have to meet both.
Instagram's rules. Each entrant has to release Instagram from liability and acknowledge that Instagram doesn't sponsor, endorse or run the promotion. You can't encourage inaccurate tagging, for example by asking people to tag friends who aren't in a photo. Read Instagram's promotion guidelines.
The law. Official rules should cover eligibility, how to enter, the closing date and how winners are chosen. Entry has to be free, and many countries need a free alternative wherever an action involves money. Our No Purchase Necessary guide lists them.
In Gleam:
- We generate Terms & Conditions for every Competition. Check them for the Instagram release and acknowledgement.
- Add Follow on Instagram or Visit a Profile. Instagram doesn't let us check follows automatically, so offer another way to enter too.
- For comment giveaways, use our free Instagram Comment Picker, which needs a Business or Creator account connected through Facebook.
Read our Instagram giveaway rules guide for more.
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Why Does TikTok Authorisation Fail When I Enter a Giveaway?
Disconnect TikTok from your Gleam account, then authorise it again. If the error comes back, try a different browser or device.