How Do You Add a Link to Your Instagram Bio?

To add a link to your Instagram bio, go to your profile, tap “Edit Profile,” and paste your desired URL into the Website field. Instagram allows only one clickable link in your bio, so it’s valuable real estate. Many creators and businesses use link-in-bio tools to make the most of this space by linking to a landing page that hosts multiple links or campaigns. Gleam offers tools that let you build custom landing pages featuring giveaways, signups, and other promotions, all accessible from a single bio link. This approach makes it easy to drive traffic from Instagram to multiple destinations while tracking engagement and leads. Whenever you run a new campaign or update your site, you can update your Gleam landing page once without needing to change your Instagram bio link every time.