What Is an Instagram Welcome Offer?

An Instagram welcome offer is a marketing incentive designed to reward new followers, subscribers, or customers when they first engage with your brand. This could be a discount code, free shipping, a free gift, or access to exclusive content. Instagram welcome offers are commonly shared via posts, Stories, or directly in DMs after someone follows your account. They help convert new followers into paying customers while encouraging engagement and loyalty. To maximise effectiveness, link your offer to a landing page or signup form where visitors can claim the reward in exchange for an email address or action. Tools like Gleam can make it easy to set up automated welcome offers that integrate with Instagram, helping you track redemptions, collect data, and promote follow-up campaigns.