How Do You Do a Giveaway on Instagram?
You do an Instagram giveaway by sharing a post with entry rules, a clear prize, and instructions on how to enter.
To run a giveaway on Instagram, start by selecting a prize that appeals to your audience. Then, create a post or Story explaining how to enter — common steps include liking the post, following your account, tagging friends, or sharing to Stories. Make sure to clearly state the entry deadline, eligibility criteria (such as age or location), and how the winner will be selected. Instagram giveaways must also include a disclaimer that releases Instagram from responsibility. Using a tool like Gleam can help you manage entries and host official rules in one place.
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How Do Instagram Giveaways Work?
Instagram giveaways work by offering a prize in exchange for users completing simple actions like following, liking, or commenting.