How Do You Do a Giveaway on Instagram?

To run a giveaway on Instagram, start by selecting a prize that appeals to your audience. Then, create a post or Story explaining how to enter. Common steps include liking the post, following your account, tagging friends, or sharing to Stories. Make sure to clearly state the entry deadline, eligibility criteria (such as age or location), and how the winner will be selected. Instagram’s Promotion Guidelines also require a complete release of Instagram by each entrant and an acknowledgement that Instagram doesn’t sponsor, endorse or administer the promotion. They ban inaccurate tagging.

To manage entries and host official rules in one place, use Gleam. Gleam generates Terms & Conditions for every Competition. Gleam’s free Instagram Comment Picker picks a random winner from your post’s comments, and it needs an Instagram Business or Creator account connected through Facebook. Importing comments, mentions or hashtags into a Competition needs the Business Plan or above, and hashtag entries come in anonymous.

Promote the giveaway in Stories, in your bio, and on your other social channels.