How Do You Make a Good Instagram Bio?

You make a good Instagram bio by keeping it clear, authentic, and aligned with your brand or personality.

A good Instagram bio is short, memorable, and reflects your personality or brand voice. Start by defining your main goal: Are you attracting followers, promoting a product, or showcasing your work? Then, write a clear description that communicates who you are and what you offer. Use keywords or hashtags that help you get discovered, and emojis or symbols to add personality or break up text. For businesses or creators, a strong call-to-action (CTA) is key—encouraging visitors to shop, subscribe, or visit a link in your bio. You can also add a branded hashtag or tagline. If you want to drive traffic or engagement, tools like Gleam make it easy to build a dedicated landing page for your bio link, letting you feature giveaways, signups, or multiple calls-to-action in one place.

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What Should I Write in My Instagram Bio?

Write a short description that explains who you are, what you do, and why people should follow you.