How Do You Market a Business on Facebook?

You can market your business on Facebook by posting quality content, running targeted ads, and using tools like Gleam for engagement.

Marketing a business on Facebook includes posting valuable content, building a loyal audience, and running strategic ad campaigns. Use features like Facebook Groups, Reels, and Stories to connect authentically. Schedule posts and track performance through Meta Business Suite. If you're running promotions or contests, Gleam can help drive participation by offering structured entry methods that reward users for actions like sharing your Page or tagging friends — increasing visibility and conversions.

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How Much Does Facebook Ads Cost?

Facebook ad costs vary, but average CPC is $0.50–$2.00 depending on your targeting and industry.