How Do I Pick a Winner From Instagram Comments?

Instagram doesn't have a built-in way to pick a winner, so you need a tool that reads the comments on your post and draws one at random.

Gleam's Instagram Comment Picker draws winners at random from the comments on one of your posts. Drawing with it is on the Pro Plan and above. Connect your Instagram Business or Creator account through Facebook, paste the post URL, set how many winners you want and click Draw Winners.

For bigger giveaways, the Instagram Comments import brings comments into a Gleam Competition (on the Business Plan and above). You can filter by hashtag or word, limit each person to one entry, and draw from the full entry list.

To keep the draw fair:

  • Say in your official rules whether it's a random draw or judged, and on what criteria
  • Only draw from comments that meet your entry rules
  • Announce the winner publicly and say a random picker was used
  • Give winners a set time to reply, and say you'll pick again if they don't