How Do I Make My Instagram Account a Business Account?

To make your Instagram account a business account, go to settings, choose "Switch to Professional Account" and select "Business".

To make your Instagram account a business account, open the app, go to Settings > Account, and tap Switch to Professional Account. Select Business, not Creator, and follow the setup steps. You’ll unlock in-app tools like Instagram Insights, ads, and shopping features. You can also use Gleam to drive real business outcomes from your Instagram traffic — like offering exclusive rewards to followers, collecting reviews, or building referral incentives that extend beyond the platform.

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What Are TikTok’s Giveaway Guidelines?

TikTok requires giveaways to follow local laws, include clear terms and conditions, and avoid incentivising spammy behaviour.