How Do I Make My Instagram Account a Business Account?

Q: How Do I Make My Instagram Account a Business Account?

To make your Instagram account a business account, go to settings, choose "Switch to Professional Account" and select "Business". To make your Instagram account a business account, open the app, go to Settings > Account, and tap Switch to Professional Account. Select Business, not Creator, and follow the setup steps. You’ll unlock in-app tools like Instagram Insights, ads, and shopping features. You can also use Gleam to drive real business outcomes from your Instagram traffic, like offering exclusive rewards to followers, collecting reviews , or building referral incentives that extend beyond the platform.

Published on April 30, 2025; Updated on August 22, 2026

To make your Instagram account a business account, open the app, go to Settings > Account, and tap Switch to Professional Account. Select Business, not Creator, and follow the setup steps. You’ll unlock in-app tools like Instagram Insights, ads, and shopping features. You can also use Gleam to drive real business outcomes from your Instagram traffic, like offering exclusive rewards to followers, collecting reviews, or building referral incentives that extend beyond the platform.

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