How Do I Use an Instagram Business Account?
To use an Instagram business account, access insights, run ads, add contact buttons, and connect with external tools like Gleam to run giveaways or reward loyal followers.
With an Instagram business account, you can access post analytics, add contact buttons, and promote content through ads. You’ll also be able to manage your account using Meta Business Suite, which centralises publishing and messaging across Instagram and Facebook. To take things further, you can use tools like Gleam Rewards to run giveaways, drive engagement, and capture email leads outside of Instagram, helping convert your social audience into loyal customers.
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How Do I Make My Instagram Account a Business Account?
To make your Instagram account a business account, go to settings, choose "Switch to Professional Account" and select "Business".